You can influence your customers.They need to like you and feel like they need or want what you sell. That’s what turns them into prospective customers or leads.
You are also able to influence how many prospective customers (leads) you get by telling your story. And when you get really good at telling your story, some of those leads will convert to customers.
Continue to tell your story and you might be able to get your customers to buy more often. That’s revenue. But what about actually making and keeping money?
You are able to influence how much you spend on the things that you make and sell. You can also influence how much you spend on the things that help you make and sell. The amount left over is yours and that = Profit
Let’s look at some numbers here. You’re selling a t-shirt that you designed and printed. Here’s simplified numbers: the t-shirt cost you $5, the cost of the ink is $1. Your total cost is $6. You sell it for $10 and put $4 in the bank!
Ready to get control of your money and your business in 2020?
Here's a few easy ways for you to get started.
John loves to coach folks in Milwaukee's creative community - from makers to freelancers - so that you'll understand the "business" part of what you do.